Over two weeks, go from finding everyday problems worth solving to building a complete business plan and pitching it like a pro. You'll create customer personas, calculate market sizes, design business models, crunch revenue and profit numbers, assemble dream teams, and craft pitch decks, all through hands-on interactive tools. Cap it off by pitching your startup idea to an AI investor who asks tough follow-up questions and decides whether to invest.
What Is Entrepreneurship?
Interactive: Problem Spotter
What's the FIRST thing an entrepreneur does?
An entrepreneur's job starts with finding a problem that real people have, then ...
Know Your Customer
Interactive: Persona Builder
You're building a lunchbox planning app. Who's the BEST target customer?
A customer persona describes the goals, frustrations, and what else about your i...
Is Your Idea Big Enough?
Interactive: Market Size Calculator
TAM stands for Total Addressable Market. What does it represent?
TAM is the total market, SAM is the portion you can reach, and SOM is the share ...
Which of these help you figure out if your business idea has a big enough market...
Your Business on One Page
Interactive: Business Model Canvas Builder
Which section of the Business Model Canvas answers: 'How does the business make ...
The Business Model Canvas has 9 sections, and the most important one to start wi...
Money In, Money Out
Interactive: Revenue & Profit Calculator
You sell bracelets for $6 each. Materials cost $2 per bracelet. What's your prof...
If you spent $60 on supplies and make $5 profit per sale, how many sales do you ...
Building Your Dream Team
Interactive: Team Role Matcher
Your startup needs someone to build the app. Which role is that?
What makes a strong startup team? (Select all that apply)
The Art of the Pitch
Interactive: Pitch Deck Builder
What should the FIRST slide of your pitch deck focus on?
A great pitch tells a story about the problem, presents a clear solution, shows ...
Capstone: Pitch Your Startup
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